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Work with Carmen

"When you are clear about your intentions, you live authentically—and own your WORTH at the highest levels.

That belief is the foundation of Intentionality—and the reason I created The WORTH Code™!"

Carmen Croonquist

The WORTH to Wealth Business Success Mentor

Founder of The WORTH Code™

Global Keynote Speaker

Get In Touch With Carmen& Claim Your Financial Freedom

Carmen Croonquist

The WORTH to Wealth Business Success Mentor | Founder of The WORTH Code™ | Global Keynote Speaker

When you are clear about your intentions, you live authentically—and own your WORTH at the highest levels.

That belief is the foundation of Intentionality—and the reason I created The WORTH Code™!

Get In Touch With Carmen& Claim Your Financial Freedom

From Farm Girl to Founder

I was raised on a farm in west-central Minnesota — in a world where money came from hard labor, long days, and constant effort.

Where worth was measured by sacrifice.
Where ease felt undeserved.

For years, I unknowingly lived inside that conditioning — hustling not just for income, but for approval. For safety. For permission to receive.

Then I realized something that changed everything:

Money was never the problem.
Worth was.

Our relationship with money mirrors our relationship with ourselves.

When we believe we must struggle to be worthy, money mirrors that struggle.

When ease feels unsafe, wealth feels unstable.

That awakening became my life’s work.

Because wealth isn’t separate from your Divine Purpose.
It’s an expression of it.

“I didn’t feel like I was enough and my bank account reflected this belief.”

“How You Do Money Is How You Do EVERYTHING!”

-T. Harv Eker

Why This Work Matters

If you’re here, you’re likely capable, accomplished, and called.

But you may also be:

Undercharging
Playing small
Overworking
Second-guessing your visiblity
Feeling the tension between impact and income

That’s not a strategy problem.

It’s a worth alignment issue.

And when worth rises, everything changes.

When your identity shifts, income expands.

When your nervous system feels safe with abundance, wealth stabilizes.

When you stop proving, you start receiving.

That’s the work.

And that is foundation for The WORTH™ Code.

Over three decades of coaching and leadership work led me to codify what actually creates sustainable expansion.

The WORTH Code™ is a five-pillar methodology that integrates mindset, identity, strategy, and spiritual alignment:

W – Wake Up Your WHY
Clarify your Divine Purpose and reconnect with your soul mission.

O – Own Your Value
Release fear, self-doubt, imposter syndrome, perfectionism, scarcity programming and ancestral money blocks.

R – Replace Limiting Programming & Rewire Identity
Rewire your beliefs and energy field to align with your highest wealth identity.

T – Turn Purpose & Passions Into Profit
Design and sell premium offers rooted in your zone of genius.

H – Harness Aligned Systems & Maximize Visibility
Scale with intentional structure to maximize your profit and impact —

with ease and flow instead of overwhelm and burnout.

This is how we move from WORTH to wealth — intentionally.

Carmen's Background

For more than 30 years, I’ve worked at the intersection of mindset, leadership, and transformation.

I have:

Founded Intentionality LLC in 2003
Designed and led a Master's-level coaching program at Adler Graduate School
Coached executive leaders at Facebook, PricewaterhouseCoopers, and other global organizations
Taught at the University of Minnesota, UW-River Falls, and other institutions
Been featured in the landmark book "What Color Is Your Parachute?"
Received multiple awards for innovation and coaching excellence